Marketing setup

Analytics, pixels, email, and abandoned cart readiness.

This page is a launch checklist. It helps you connect GA4, Meta Pixel, TikTok Pixel, email capture, coupon tracking, and abandoned cart recovery before paid ads.

Important

Theme prepares events. Plugins send campaigns.

For real abandoned cart emails/SMS/WhatsApp recovery, connect a dedicated WooCommerce abandoned cart or email marketing plugin.

AreaWhat v3.6 providesWhat you must connectPriority
GA4Settings field + eventsGA4 Measurement IDHigh
Meta PixelPixel loader + AddToCart/Search/Checkout eventsMeta Pixel IDHigh
TikTok PixelPixel loader + basic eventsTikTok Pixel IDMedium
Email popupPopup UI + optional endpoint fieldBrevo/Mailchimp/Klaviyo/FluentCRMHigh
Abandoned cartGuide + checkout/add-to-cart eventsWooCommerce abandoned cart pluginHigh
Coupon trackingCoupon apply attempt eventsReal coupon codes in WooCommerceMedium
01Claim-safe skincare

Clear cosmetic wording without risky medical promises.

02Support before purchase

WhatsApp support for routine guidance, order questions, and product selection.

03Shipping clarity

Shipping and return details should be confirmed before launch.

04Proof-ready brand

Add real lab testing, certification, or safety proof when available.